PacketVideo Teams with NTT DoCoMo to Deliver Advanced Music Services to Japanese Mobile Consumers Using Microsoft Windows Media Technology
Universal pvPlayer Brings to Life First-Ever Support of Windows Media Technology Protected by DRM on FOMUniversal pvPlayer Brings to Life First-Ever Support of Windows Media Technology Protected by DRM on FOMA Handsets.
PacketVideo today announced its collaboration with NTT DoCoMo to enable advanced mobile music services for the Japanese market using Microsoft® Windows Media® technology. The collaboration has resulted in the first-ever support of Windows Media Audio protected by DRM in NTT DoCoMo’s 3G FOMA™ handsets, powered by PacketVideo’s Universal pvPlayer media player. PacketVideo has long supported Windows Media in US mobile service launches and has provided i-motion player capabilities for more than 20 of NTT DoCoMo’s FOMA handsets.
"PacketVideo is very pleased to introduce Windows Media into NTT DoCoMo’s FOMA handsets through our innovative Universal pvPlayer media technology," said Dr. James Brailean, PacketVideo CEO. "We are honored to help these two leading companies bring state of the art mobile music services to millions of people."
"The success of our collaboration with PacketVideo demonstrates our drive to bring the best quality multimedia services to our subscribers," said Takeshi Natsuno, Senior Vice President, Managing Director, Multimedia Services of NTT DoCoMo. "PacketVideo’s Universal pvPlayer technology is part of our best of breed solution, incorporating Windows Media Audio and DRM for our FOMA handsets."
"Working with PacketVideo has resulted in smooth deployment of Windows Media Audio and Windows Media DRM technology for NTT DoCoMo," said Amir Majidimehr corporate vice president of Windows Digital Media at Microsoft. "By developing technologies optimized for the wireless market, such as DRM, and by working with industry leaders like PacketVideo and NTT DoCoMo, we are ushering in exciting new mobile entertainment options for consumers."
"Together, PacketVideo and Microsoft technologies enable NTT DoCoMo FOMA handsets to play music downloaded from online PC music services, and also support music content from CDs in the Windows Media Audio format," said Kazunori Takagi, president of PacketVideo Japan. "This is a first in Japanese mobile handsets, and another in a long line of PacketVideo multimedia innovations for NTT DoCoMo."
The first product as a result of this collaboration is the F902iS handset from Fujitsu, which will be available shortly. The F902iS features PacketVideo’s revolutionary new Universal pvPlayer technology that enables multiple file formats to be played by a single multimedia client solution. With PacketVideo Universal pvPlayer, the F902iS can play 3GPP (MP4), i-Motion (MMP4) and Windows Media content, using Windows Media Audio and Windows Media Digital Rights Management 10 for portable devices. The phone also supports Microsoft’s Media Transfer Protocol (MTP) for Phone-PC music file transferring. The F902iS is the 14th FOMA handset from Fujitsu that incorporates the advanced media player from PacketVideo - its Universal pvPlayer software - that enables multiple media formats, file formats, and digital rights management systems to co-exist and play on a single multimedia client solution.
About PacketVideo
PacketVideo is the leading innovator of multimedia software for the mobile industry, providing embedded multimedia entertainment and communications software for mobile phones with more than 120 design wins for PV-powered handsets. The company’s software enables mobile phone users to watch TV, play digital music and videos, take digital pictures, record home movies, and make two-way videophone calls. PacketVideo’s global leadership is proven by strong relationships with mobile operators, dominance in design wins, and the millions of PacketVideo-powered multimedia phones shipped in markets around the world. PacketVideo was founded in 1998 and is headquartered in San Diego, Calif. For more information, visit www.pv.com.
FOMA and i-motion are trademarks or registered trademarks of NTT DoCoMo Inc. in Japan and other countries. NTT DoCoMo’s FOMA service is only available to subscribers in Japan. The names of companies and products mentioned may be the trademarks of their respective owners.